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Fresh off of our report about the Dodge Durango making some sales history, we've found more monumental stirrings under the Chrysler umbrella and this time it's coming from the heavy-duty segment.

The Ram 1500 has been declared the Motor Trend 2014 Truck of the Year. Any accolade from that publication is clearly a big deal, but the news doesn't even stop there. In fact, this is the second consecutive year that hauler…

Let's cut to the chase. While milk may have been a bad choice for Ron Burgundy, electing the legendary anchorman was certainly not a bad choice for Dodge. As you probably already know, since the beginning of October the abruptly funny character has been toting the merits of the 2014 Durango in a series of television ads. The result has been an increase in sales that's truly remarkable.

Here at Gilberts of Sand Creek, we had a feeling that the folks at RAM would be bringing something special to the 2013 SEMA Show  this year. And boy oh boy, they didn't disappoint. Keeping in line with the development of the RAM 1500 and increasing the model's popularity. RAM debuted the 1500 Sun Chaser Concept.

It seems that RAM realized that most consumers assume that the 1500 is a pickup meant exclusively...

With every redesigned or new Dodge the American automaker releases each model year, the lineup in our Sand Creek, WI showroom becomes even more dynamic than before. Dodge has been extremely busy lately with the released up the redesigned 2014 Durango and streamlined Dart range, but now the brand is looking towards the foreseeable future.

The Dodge Challenger is an iconic American classic vehicle that has been a fan favorite in the Hudson, WI area…

It's safe to say that we are in the middle of fall here in the Eau Claire, WI area as color leaves blanket the ground and we can see our breath in the mornings. Here at Gilberts of Sand Creek, we can't think of a more fitting way to enjoy the autumn season then utilizing your RAM truck.

For those of you who may be experiencing your first fall with your new RAM…

With the holiday season on the near horizon, many of us are anticipating spending time with loved ones, which may require travel. Instead of traveling by air this year, Gilberts of Sand Creek suggests that drivers in the Menomonie, WI area take their Jeep brand vehicle on a road trip for the following reasons:

Three Reasons to Travel in Your Jeep Brand Vehicle Instead of Flying:

1. Make Your Own Schedule: Flying can be a huge…

Did you make it to this year's Woodward Dream Cruise in Detroit, MI? We heard that many Chrysler drivers and fans in the Hudson, MI area made the trip up to the city, where enthusiasts from all over came to show off their unique models.

The American automaker took to its blog, Forward Look, to share some of the stories and special models they encountered at the event. One vehicle that particularly stood out…

While hockey is a sport played worldwide, it's a well-known fact that Canada has some of the richest hockey history around, producing some of the greatest players in the world like Wayne Gretzky and Sidney Crosby. Dodge wanted to ensure that Canadian children can continue their country's hockey legacy by playing, and created the Caravan Kids Program, which is now about to enter its eight season.

Since the program's inception, over 8…

Fans and drivers of the new RAM lineup choose these trucks not just for their versatility and rugged capability, but also for the confidence they have behind the wheel. It doesn't matter if you're taking an untraveled muddy road, hauling a large load of logs or returning from a fishing day with your kids, the 2013 Heavy Duty RAM truck lineup has you protected with over 30 safety features.

Curious as to what…

Great news for you Jeep Wrangler fans out there. You will be pleased to learn that Chrysler has recently announced that this popular Jeep model will continue to be built through mid-2018. For those of you who aren't thinking that far in advance, you're sure to be excited that the 2014 Jeep Wrangler's arrival in our Sand Creek, WI showroom.

While the current generation of this sporty off-roading model will remain mostly…