Sales of 2014 Dodge Durango Up with Help from Ron Burgundy

Let's cut to the chase. While milk may have been a bad choice for Ron Burgundy, electing the legendary anchorman was certainly not a bad choice for Dodge. As you probably already know, since the beginning of October the abruptly funny character has been toting the merits of the 2014 Durango in a series of television ads. The result has been an increase in sales that's truly remarkable.

Specifically, the good folks at Bloomberg are reporting that deliveries of the 2014 Dodge Durango have spiked since the campaign launched. Combining the full-size SUV and the upcoming Anchorman sequel, the first month of the hilarious initiative has helped sales of the model elevate by a mammoth 59 percent.  

Of course, we at Gilberts of Sand Creek wouldn't put the weight entirely on Burgundy's shoulders. Sophisticatedly enhanced for the 2014 model year, the Dodge Durango now boasts a new style on the front and rear fascia, the automaker's fresh eight-speed automatic transmission and new technologies within the interior. In regards to the latter, the added features include a rear-seat Blu-ray player and an easy-to-use 8.4-inch touchscreen display.

Simply put; Dodge can take some of the credit too. In fact, the 2014 Durango is posting year-over-year sales increases in the double- and triple-digit percentages. Moreover, August 2013 deliveries were up an astronomical 117 percent.

Intrigued? For the complete details surrounding the updated Durango, and to arrange test drives in your choice 2014 Dodge models, simply visit our Sand Creek, WI showroom. At your convenience our team is happy to answer any questions.