Ram Truck Brand Prepares For International Expansion with Display at IAA Commercial Vehicles Exhibition

The Ram Truck brand is going international and it's first stop is Hannover, Germany, where it will host its first-ever display at the IAA Commercial Vehicles Exhibition. Scheduled to take place from September 21 to September 29, the event is the world's leading trade fair for commercial vehicles, and an ideal for Ram's first foray into the international markets as it prepares to expand outside of North America.

The inaugural display showcases a Ram 1500 Quad Cab Sport with a 5.7-liter HEMI® gasoline engine and an eight-speed automatic transmission. It features a range of European-homologated Mopar accessories that highlight the work and play duality and versatility of the brand.

“We are very excited to introduce the Ram Truck brand to a global commercial vehicle audience at Hannover,” said Bob Hegbloom, Head of Ram Truck Brand International, FCA US LLC. “This is the premier show in the world for the commercial segment and is the perfect entry point for Ram Truck to expand its reach to new markets.”

“We are using this important show to gather customer and media feedback, and to let them know that the Ram Truck brand is expanding to markets for commercial vehicles outside of North America,” said Hegbloom. “This is just the beginning and we’ll continue to unfold the Ram Truck brand plan on a regional basis.”

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